What I Learned
What I learned is how to take an idea from concept and apply it to create a logo, business card (physical object) and an app. (digital product)
I created a logo, business card and mobile app. for proof of concepts.
Logos
In the Pink: Healthy; in good condition. The phrase is often followed with "of health" or "of condition.
I wanted to create a logo that exudes the feeling of health, which is why I chose a script-like font that is robust and of course pink. The green accents also symbolize natural or healthy.
Color and B&W
Business Cards
I did 32+ different layouts to showcase this brand before I settled on the examples below.
Front/back of business card and a dark background version.
Mobile
In the examples below I designed the icons used on the app. as well as taking all the photos myself.
Mobile
Mobile with menu
Mobile app. in the wild
Colors & Typefaces
I used Funkidori and Open Sans for the fonts and the colors as seen below.
Color swatches for logo and design
