What I have learned so far...
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About
I wanted to investigate a feature on Rocky Mountain University's (RMU) website. I wanted to see if there were any elements that needed improving and how smooth the process was for users.
Team
My Role: UX Designer/Lead Investigator
Director of Marketing/Co-Investigator
Marketing Coordinator/Co-Investigator
Collaborate with University Office of Research
Tools
Figma (Design), Zoom, Microsoft Suite. Adobe Suite
User Interface (UI)
Original Design
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Fig. 1: Application Page Original (Desktop)
New Design
Using a wizard-like approach...
Fig. 2: Application page step 1 (Desktop)
Fig. 3: Application page step 1 with interaction (Desktop)
Fig. 4: Application page step 2 (Desktop)
Fig. 5: Application page step 3 (Desktop)
Usability Evaluation
Eye Tracking
Using the Tobii Pro Spark we gathered quantitative and qualitative data (e.g., gaze plots, audio recordings) of 20 participants doing various tasks related to the feature.
System Usability Scale (SUS)
Collected 20 participants responses to their experience using the feature.
Discover more examples of work I have done with RMU in another case study.
